Have you been wondering why so many baby toys and books focus on high contrast black-and-white images?

Vision is the least developed sense at birth, so your baby is craving a lot of practice looking at things. babies until 3months, can only see between 8-14inches in front of them and can only see black & white and grey tones.

Black and white visuals register powerfully on a baby’s retina and send the strongest signal to their brain.

Let us help you understand the science behind it.

How does visual stimulation using black and white patterns develop my baby’s brain ?

Research shows that babies receive information through their senses. At birth, their primary source of information is the eyes. When brain receives visual input, it causes nerve cell to multiply and form multiple connections with other nerve cells. That is why visual stimulation is so crucial. If you provide continuous visual stimulation to your baby’s eyes, the retina thrives and optic nerve grows. You can support your baby’s development just by providing enough black and white visuals through cards and mobile.

Why black and white (high-contrast) stimulation is the best ?

At-birth babies can only see black and white as vision is not developed at this stage. High-contrast stimulation registers powerfully on baby’s retina and send the strongest signal to their brain. This develops baby’s optic nerve and encourage cognitive development.

By using our Black and white mobile, black and white cognitive cards along with card holder, you’re supporting your baby’s eye muscles development and brain coordination with eyes to function properly.

Research shows that engaging with high contrast flashcards or patterns boost your baby’s IQ and concentration.

Visual play for your newborn baby: Here are some tips to stimulate your newborn’s vision:

• Environment changes – Use sheets, blankets, crib bumpers, pillowcases and wallpaper that have dark and light stripes.
  
• Black and white mobile – when baby is awake, eyes are open, and baby stares intently at whatever grabs her attention. This is the perfect time to place a black and white mobile or flashcards about 8 to 12 inches from baby’s face. Watch your baby fix on this and stare with complete focus.
  
• Black and white toys –high contrast toys will grab your baby’s attention better than colourful toys. Resist the pretty pastel blue and green rattle and go for the black and white one.
  
• The right distance – your baby can see clearly about 8 to 12 inches away. Whenever you interact with baby, whether it’s with a toy, your hand, or your face, try to stay within 12 inches.
• Great expectations – your  baby won’t stare wide-eyed at black and white mobile or toys for hours. When your baby is awake, utilize this time for visual stimulation, 5mins of focus on black and white mobile or flashcards boost brain development. Baby will love to fixate on your face, and will begin to focus on your eyes in the early weeks. After a month baby will even begin to follow you with her eyes as you slowly move from side to side.
• Bonus tip – for those who want to take visual stimulation extra seriously, try to wear striped shirts as often as you can. Your baby’s eyes will thank you.